When creating your Twitter profile, you will need to be short and concise because you have 160 characters to share your story or message with the Twitter community in the bio of your profile. Within your profile, you also get to add a photo which can be yours or a company logo if you choose, list a URL to your blog or website, include your name, and indicate your location. They will also let you personalize your background. This is a great spot for your company logo and a short message that you would like to share with the world.

Because a Twitter profile is not as elaborate as a Facebook or MySpace profile, people may overlook adding their information, but do not make this mistake. Your Twitter profile serves as a great introduction to potential clients who may want to follow your company. The whole premise of Twitter is to pack as much quality concise information into quick bite size pieces and a Twitter profile is no different.