There are many benefits to using Google Adwords to promote your business. Google Adwords is Google’s main advertising product and has features such as pay-per-click (PPC) advertising, cost-per-thousand (CPM) and site-targeted advertising for text, banner, and rich media ads. Being able to display your ads on Google and their entire advertising network increases the opportunity to reach potential customers. By creating ads and choosing keywords or phrases that are associated to your business, Google Adwords can set your ad to appear to potential customers not only locally, but around the world. Now you’re advertising to people that are already interested in the product or services you provide.

Good For Any Budget

One of the great advantages and differences between other advertising platforms when it comes to Google Adwords is the fact that there is no minimum buy. No matter what your company’s internet advertising budget, you can work with Google Adwords. Instead of having to spend thousands of dollars on an ad campaign (that may or may not be successful), spend what you are comfortable with on your business.

Control Your Costs

Another issue that many people have with advertising campaigns is an inability to cap out at a maximum cost. With Google Adwords, you are able to set a maximum cost per day; your business can save money by not running over a predetermined amount. The ability to cap costs, pay whatever amount you choose, and to pay per click are indispensable advantages for Google Adwords customers. Your business can benefit from this unique and money-saving format.

Modify Your Campaign As You Go

Additionally, you are able to stop, pause, and edit your advertising campaign at any point in time. This level of customization is not offered by many types of online advertising campaigns. There is an unprecedented amount of user control, which is why Google Adwords has come to be in the forefront of internet promotion.

Lastly, one of my favorite benefits of Google Adwords is that you can get on page one of Google in just hours rather than weeks and months. That gets you in front of potential customers very quickly.

Publisher: Orlando Business Journal
Column Name: Savvy Online Strategies
Article Title: The Advantages of Using Google Adwords