There are many people utilizing Twitter for business and marketing purposes. This includes marketing experts, writers, authors, public relations departments, and celebrities. More importantly, Twitter is full of peers and potential customers.

Currently, there are many misconceptions to who uses social media. When it comes to Twitter, it is commonly believed that Twitter users are made up mostly of “Generation Y” users which is made up of adults between the ages of 18 to 27.

However, according to the Pew Internet & American Life Project, Twitter users are mostly made up of “Generation X” which are adults ages 28 to 45. The median age of a Twitter user today is 31 years old. Now what does this mean to your business, well for starters, you know who you are reaching within Twitter, and with just a little research, you can figure out their needs, spending patterns, and how to reach them at their point of decision.