According to Google, caffeine has changed the way that Google is indexing information into their data centers. Not only is Google delivering the results much faster ( by about 50%) they are indexing much more information as well. They are delivering more search results than ever before. As peoples’ expectancies for the best search results increases, so does Google’s desire to deliver the most relevant results. If you are an SEO, it is more important than ever to help your client deliver quality content to their audience as well as get them quality back links. The game of SEO is ever changing, and the rules are different for each search engine. It is more important now, more than ever, to select an SEO company, that offers a full online marketing plan rather than just a simple SEO strategy.

Google is now pushing site owners to embrace a wider marketing strategy online, rather than back linking alone. Blogs are more important than ever because they post new fresh content, and with Google showing real time results in their SERPs from social sites like Twitter, which gets well over 19 billion searches each and every month, businesses should jump on board rather than wait and react.

As more people search online and as Google has more data that tracks users’ search habits and queries, Google will only get better and the sites that make it onto that precious first page, will need to get better too!